From Brief to Concept. Nonstop Creativity.

About the talk

An exploration of creative work within an agency, from understanding a brief and researching an audience to brainstorming, developing concepts and producing a campaign. The presentation considers feedback, iteration and collaboration as essential parts of a structured but flexible creative process.

About the speaker

Charbel Bousraih is a creative director and marketing practitioner with extensive experience in advertising, branding and broadcast promotion. His career includes agency work with BBDO, McCann, Ogilvy and Saatchi & Saatchi. He holds a BFA from Art Center College of Design and an MA in Education Media Design and Technology.

Biographical information reflects the materials supplied for this event.